Case Study
Helping WPP Fellowship recruitment secure the best emerging talent .
Challenge: WPP is the world’s largest communications services group, employing 190,000 people working in 3,000 offices in 112 countries. Its unique annual Fellowships for graduates and MBAs aim to develop high-calibre management talent with experience across a range of marketing disciplines.
Industry
Advertising services
Main challenge
High volume recruitment
Key benefit
Strengthened its early engagement and talent identification programming
The Fellowship is comprised of three one-year rotations through various WPP companies, with each rotation chosen on the basis of the individual’s interests and the group’s needs.
Challenge
WPP needed an application system that would handle high volumes of applications – over 1900 in total – and utilize multimedia technology to whittle these down to around one hundred for first interviews. They wanted a system that could help with automating the process and use multimedia techniques to help make candidates have to vocally demonstrate why their application should be considered.
"The process of narrowing down candidates for entry to the WPP Fellowship is always challenging. Technology like that offered by Oleeo and Cammio really does help make the difference and allows us to visualise how an applicant might embody our company values. Shortlisting is much easier with additional human touches in a selection process.We're no longer just rating the words we see on screen, but can have an actual conversation with our candidates hoping to expedite our processes."
WPP needed a brand new system that would…
- Manage high volumes of applications
- Help identify high quality candidates
- Could automate the process and use multimedia techniques to help candidates vocally demonstrate why their application should be considered
Why Oleeo and what was the implementation like?
Oleeo provided WPP with its Campus & Early Careers solution, specially built to help recruiters with finding, nurturing and hiring the best new talent covering college and school leavers, university/MBA graduates, apprentices and interns. It covers the entire journey of an applicant from attraction and engagement to on-boarding. The solution included Cammio’s technology, which collaboratively helps to understand the uniqueness of emerging talent recruitment and its long-term nature. Using automated video interviews, WPP was able to bring a more human quality to the selection process, making it easier to identify the strongest candidates early. Asking the applicants for the three people they would invite to a dinner party and why, WPP found great success in gauging their candidates’ personal interests, ambitions and passion.
"The process of narrowing down candidates for entry to the WPP Fellowship is always challenging. Technology like that offered by Oleeo and Cammio really does help make the difference and allows us to visualise how an applicant might embody our company values. Shortlisting is much easier with additional human touches in a selection process.We're no longer just rating the words we see on screen, but can have an actual conversation with our candidates hoping to expedite our processes."
Results
Key results identified by WPP:
- Strengthened its early engagement and talent identification programming
- Able to better select who to interview based on a much richer candidate presentation
- More tightly define its criteria for whittling down thousands of applications to the 250 or so best applications, and then use this to shortlist more harshly on that group to further reduce the numbers
- The final selection process was reduced to just several days as opposed to several months and reviewers now had more information to hand for reviewing final decisions
employees
countries with WPP present
The Future
Oleeo can support the recruitment goals of rhe WPP Fellowship to continuously help them to improve their recruitment processes.
Powerful data driven recruitment
Oleeo has 25 years experience of delivering award-winning recruiting solutions across multiple industries.
