University of the Arts London (UAL)
University of the Arts London fills 90% of their vacancies on the first attempt!
Industry
Public Sector
Main Challenges
Processes that were inefficient
Key benefit
Applications increased by over 168%
University of the Arts London is setting the standard in talent acquisition software!
6,000+ staff members
1,400+ annual hires
4,500+ annual contracting hires
University of the Arts London (UAL) offers an extensive range of courses in art, design, fashion, communication, and performing arts. With six Colleges, four Institutes, five Research Centres, and two subsidiaries, they are one of the world’s most internationally diverse universities with more than 6,000 staff and 22,000 students from 130 countries.
At their very core, everything they do seeks to challenge the status quo by driving social purpose and standing up for what matters. Their students, staff and graduates form a global network of creatives, entrepreneurs and leaders. Together, their ideas change the world. Because the world needs creativity.
What did University of the Arts London require?
UAL faced a complex recruitment landscape, managing both salaried and hourly-paid staff through decentralised systems that led to inconsistencies and an overwhelming administrative burden.
With over 25,000 applications (and rising) to process annually, they needed a solution to centralise their recruitment processes, automate routine tasks, and create a more streamlined and efficient way of operating.
Why Oleeo’s Applicant Tracking System (ATS)?
Oleeo’s ATS was the ideal solution to address these challenges, delivering the following benefits:
- Centralised recruitment: consolidated our staff recruitment activities, replacing multiple systems with a unified platform. This eliminated inefficiencies, reduced errors, and created a consistent hiring process across the board.
- Streamlined workflows: automation of tasks like pre-screening and interview scheduling significantly reduced the administrative burden, enabling us to handle high volumes of applications efficiently.
- Enhanced candidate experience: provided tools improved transparency and communication with candidates throughout the hiring process, from application submission to offer, enhancing engagement and satisfaction.
- Data and analytics: the system’s analytics capabilities helped us monitor hiring performance, enabling us to quickly identify and address challenges across various departments and roles.
- Configurability: Oleeo’s flexibility allowed us to implement bespoke features, ensuring compliance with governance requirements and addressing the unique needs of our diverse user groups.
“It has been a joy to witness UAL flourish in their recruitment processes over the past few years. They have implemented impressive changes that have greatly enhanced their approach, and I’m excited to see what they will achieve next.”
Results
- Compliance and governance: over 370,000 applications were anonymised as part of an auto-anonymisation rollout meeting stringent compliance needs.
- Key metrics achieved:
- 90% of vacancies filled on the first attempt.
- Average time to offer reduced to 6.3 weeks.
- Customer satisfaction scores consistently at 81%.
- Improved conversions and diversity:
- Application conversion rates improved from 39% to 57%.
- Applications increased by over 168%.
- Diversity of underrepresented groups (B.A.M.E. and females) now exceeds 50%.
- Engagement and branding: rebranding of our job boards, redesigned application forms and improved job adverts has led to a significant increase in candidate engagement.
- Continuous improvement: we’ve implemented over 240 enhancements on the ATS for HR teams, hiring managers, and candidates, further optimising our recruitment process.
The Future
Oleeo has been our trusted recruitment partner for over a decade. As we face an evolving future, we are excited about the potential of AI-driven recruiter tools that Oleeo is developing. We continue to explore new ways to enhance our system and look forward to future innovations that will keep us at the forefront of recruitment technology.
“Oleeo has been instrumental in our recruitment transformation, allowing us to streamline workflows, engage candidates more effectively, and manage the growing volume of applications with ease. This has enabled us to attract top talent more efficiently while staying agile in an ever-evolving recruitment landscape.”
Mark Kunaseelan, Head of Resourcing
