Resources: Infographic
10 keys to great candidate engagement in uncertain times.
The need for great candidate engagement has never been so critical in these uncertain times. Oleeo has developed these 10 key steps to help!
Using Oleeo Technology.
Have a great Employer Value Proposition (EVP)
That is one that is simple, honest & deliverable. Valued by your target talent & reflective of your commitments to welfare in times of uncertainty.
Plan coordinated & differentiated engagement strategies for different talent pools
You need coordinated & differentiated strategies to attract & retain candidates based on their demographics, seeking to convey the various issues that different age groups care about in the current climate. Be as comprehensive as you can be, but don’t create extra work for teams already under pressure.
Engage early
Whether the candidates are passive or active jobseekers, it is imperative to establish trust and build rapport early. Your engagement needs to align with what they value, typically some sort of reassurance in these difficult times. Present options early and help gain traction as soon as you can.
Clearly define what a great organisational fit would be
Include initiatives around diversity or behaviours and demonstrate relatable values and attributes
Ensure your employer brand is represented end-to-end
Engage & deliver your EVP effectively & potently end-to-end: in webinars or virtual events & videos, across your website, via email, in talent banks, during the application, after application, in interviews, and close out.
Engage leadership, employees, advocates to amplify, authenticate, and bring to life your EVP
Present your reassurance as a tribe not just as an individual. Having good spokespeople is crucial. Relatability works well if you can get the internal traction. Scale up the engagement the further into the process you get.
Go Virtual & automate
Do what you would have done with real-world in person engagement. Help provide reassurance throughout to make virtual contact work – offer helping hands where technical issues occur or candidates appear uneasy.
Understand great and focus your engagement on great hires & candidates
Nurture promising talent who have the potential to be great future employees. Beware though that this can be subjective so time should be dedicated to accurately pulling together an agreed definition of what constitutes a great hire.
Use engaged candidates to be future advocates
Now an employee, it’s a great time to inspire future hires. Obtain their stories and use them to further build advocacy around your EVP. The cycle need never end!
Ensure your communication is simple, transparent and personal
It is important that this is treated on an as often as appropriate basis. Employers should seek to not be perceived as being overzealous with their communications.
Set expectations early and offer hires jobs as quickly as the system allows you to
Ensure you manage expectations by providing all of the information a candidate needs to consider in a timely manner.
